Toyota Has The Intention To TRD Everything In The Range

Toyota has apparently revealed its intentions to spice up its entire range with the new TRD versions of the Camry and Avalon, which debuted at the LA Auto Show.

During an interview with Autoguide, Toyota USA’s Group Vice President Jack Hollis didn’t hide his affection for the TRD brand name.

“I love the TRD brand, I love what Toyota Racing Development does, and I like learning from our motorports teams and putting it into our cars,” Hollis said. “And if we can bring it to every car and SUV and every truck, I think we should.”

Toyota USA’s Group VP then hinted that a Corolla TRD is already on the cards but didn’t actually confirm it, saying only that it’s “not in the plans yet,” but “there’s intention and development” happening.

A hotter version of the new Corolla certainly makes sense, since the new generation features a more driver-oriented chassis and an aggressive styling to match.

Toyota is also considering adding an all-wheel drive option to more models than today, offering greater variety to customers. Hollis said however that the C-HR isn’t going to get an AWD option in the near future. “We’re looking at the all-wheel-drive application for all of our products. Not necessarily on C-HR today, but you have to stay tuned because some new things are coming up.”

The most possible contenders for gaining AWD could be the Camry, the Avalon and the Corolla, following the new Prius which now features an extra motor to power its rear axle at speeds up to 43mph.

“We’re taking each model and we’re giving more choices for the consumer,” Hollis said, adding that the TRD nameplate and all-wheel drive models seem like a smart way to do that.


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