Ski industry faces challenge of replacing older, loyal skiers

Old skiers never die, most of them just don’t ski as much as they used to — and that’s creating a challenge for Aspen Skiing Co. and much of the ski industry.

The youngest of the baby boomers are now 54 years old, an age when the aches and pains increase while time on planks or bike saddle decreases.

Aspen Skiing Co. President and CEO Mike Kaplan summarized the problem succinctly earlier this winter in a meeting with the Pitkin County commissioners.

The ski industry as a whole faces a “flat skier visit environment,” he said. People have less free time and more competition for the valuable leisure time they do possess. Ski trips are competing with cruises, trips to Las Vegas and beach getaways.

Read the rest of the feature on Aspen Times.


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