Rising popularity of synthetic wigs likely won’t discourage fundraisers

You can still shave your head in solidarity with cancer patients, but finding a place to donate that ponytail will become a lot harder by the end of the year.

The Pantene Beautiful Lengths campaign, which has been collecting donations and creating wigs made from real hair for the Canadian Cancer Society (CCS) since 2006, announced in a statement on its website that in the new year it will no longer accept hair donations in Canada and the United States.

The campaign noted the behind synthetic wigs has vastly improved — which makes them lighter, cooler to wear and easier to style — and has driven down the demand for products made of real hair.

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