Proton kicks off rebranding in Egypt with new models – plans for CKD assembly are being considered

Proton has announced the introduction of fresh models to its Egyptian market line-up. The unveiling was held in conjunction with the launch of a newly-refurbished Proton 4S outlet in Smart Village, Abbou Rawash, Giza, by the brand’s distributor in the country, Alpha Ezz El-Arab.

The new vehicles are from the batch that were shipped from Klang in September, the first shipment to that market in nearly three years. A total of 246 Proton vehicles, consisting mainly of left-hand drive versions of the Proton Saga and Exora, arrived in Egypt last month. These will be assigned to the seven branches and dealers that serve the market.

Alpha Ezz El-Arab, which has been Proton’s Egyptian distributor since 2001, is aiming for a sales volume of 1,400 units for 2019, a target it says it is confident of achieving as revised versions of the Saga and Exora Plus start to become available from the middle of next year.

The company is also the first to carry the national automaker’s latest corporate identity (CI) scheme in a showroom outside of Malaysia, through the 15,000 sq metre Giza outlet. Other facilities to feature the new light blue CI are the Al-Battal Street, Mohandessee and Nahas Street, Nasr City outlets.

Proton also revealed that it is looking into the possibility of CKD operations, working together with Alpha Ezz El-Arab, but said more groundwork and feasibility studies would need to be done before any decision is reached.

It said that CKD operations – which were mulled as far back as a decade ago – will be able to take advantage of local assembly incentives, and Egypt could be used as a regional hub for producing cars to be sold in the Middle Eastern North Africa (MENA) region.

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