Osh, a 23-year-old from Croydon, had just graduated from Southampton Solent University, with a place on a graduate management scheme. But his life changed in under 24 hours when a short video he once made exploded in popularity online – as a meme.
He’s also an aspiring singer, often posting covers of his favourite songs on Twitter and Instagram, and rarely gaining more than a couple of hundred views.
But on October 29th, he posted a freestyle of “Ye”, by Burna Boy, a popular Afrobeats singer.
Watching his impassioned singing of “Different to your ye,” as he wore a fleece jumper and cut quickly between different angles, many people found it irresistibly funny.
Nah do you lot now how funny this is pic.twitter.com/CWA2aSs2QJ
— #ST (@TeezeDem) October 29, 2018
Signed artist in seven days
The initial tweets got thousands of retweets and likes, and soon it became both a joke and inspirational phrase on social, spreading among tens of thousands of people.
Within a week, Osh had sung live on BBC 1Xtra, was performing the track at clubs and even signed to a Columbia record label.
And despite his newfound success, he remains humble, modest and courteous.
‘It’s just another day’
“I always say as quick as it can come, it can go. I enjoy every day as it comes and meeting more people than I would normally meet,” he told i.
When asked if he has been working with any celebrities, he said (as if he can’t believe it himself) “I’ve just had studio time with Idris Elba.”
Elba, known for his starring role in BBC series Luther, is also a DJ, and a hip-hop and soul musician.
“He mixed my single into a house beat. I can’t believe it, man. It’s amazing and just so wild,” he said.
He said the new remix is “amazing” and one that everyone can enjoy – not just house fans.
An internet phenomenon
Retelling his account of what happened the night he became an internet sensation, he said: “I was going to bed for work and I got a call at 11 PM at night and it was only on like 200 retweets.”
Often when people become memes, the sudden exposure can make the experience quite brutal, but Osh seems have had a much better time.
“I was in utter shock. I found the tweets hilarious. I liked that people were going use it a funny way, it was quite warming.”
Jesus feeding the 5000 with 5 loaves and 2 fish pic.twitter.com/5LmiTG7PTx
— My yè != your yè (@imisaaay) October 30, 2018
However, he said he won’t be a meme forever and aims to use this buzz to catapult his singing career into a mainstream success.
“I take my music seriously. Music is my passion and my craft. I always envisioned getting to this point but it just got there quicker than we expected.”
He remains optimistic: “The only way is up. There is so much more stuff that is going on. That freestyle was a lead up to the second single which I think is better than this song. I’m here for the long term.”
But what does ‘My ye’ mean?
There’s so much excitement around Osh’s phrase, but he still needs to explain what “My ye is different to your ye,” actually means.
He says: “We could do the same thing but I just do it at a different level. It’s just a certain swagger about you. It is something to motivate you in the morning.
“Wake up in the morning, brush your teeth and look in the mirror and just say ‘my ye is different to your ye.’”
Note from WSOE.Org : This content has been auto-generated from a syndicated feed.