‘Fake band’ Threatin just played a UK tour to… absolutely no-one

Paid-for Facebook likes and YouTube comments, and false ticket sale figures, have led to one of the strangest stories of the year

Bands buying Facebook likes is nothing new. The (very silly) practise has been going on for as long as Facebook Pages have existed, businesses and bands alike using bots to up their stats, in the hopes of improving their social media standing. One LA band, who go by the name of Threatin, appear to have taken this mantra to its most baffling extreme.

Twitter user @buzzingbugs pointed out yesterday (November 4) that Threatin’s seemingly well-sold UK tour wasn’t all it seemed. Sharing a Facebook post that referenced a Threatin show at Bristol’s The Exchange, the story unfolds thus: “We were expecting it to be a busy night because the promoter had supposedly sold 180 tickets.” Of course, all was not as it seemed.

Upon arriving at the venue, the poster explains, it seems only the support band’s guestlist had turned up to the show. After a brief altercation which involved the venue (rightfully) demanding the money for venue hire and staff costs before the show could go on, Threatin eventually got up on stage and played to “literally zero people (aside from their tour manager and a couple of guys from one of the support bands because they felt bad for the guy)”.

So far, so odd – but perhaps no odder than a desperate, mid-life crisis wielding dad with his eyes on karaoke-upping grandeur. What really makes this fucking weird, is that it wasn’t an isolated incident. As The Underworld in Camden, London, posted on Threatin’s Facebook page, “What happened to the 291 advanced ticket sales your agent said you’d sold? THREE PEOPLE turned up. Please don’t lie about ticket sales, and please don’t contact us again for a show.”

Dig a little deeper, and there’s yet more oddities. There’s live videos on the ‘net where the crowd are completely obscured. There’s others where the other members of Threatin are nowhere to be seen. Check out their official music video for wailing alt-rock stinker ‘Living Is Dying’, and you’ll see that the long-haired lad who reportedly threw a strop at having to, y’know, pay to hire an empty venue plays every single instrument.

It’s all a big fat fib, then. The Facebook figures are false, the ticket sales are false – even the YouTube comments pertaining to be from women who want to lick the sweat off Mr. Threatin’s body are from bot accounts. Essentially, they’ve out-Hunna’d The Hunna. And for that, maybe they should be applauded?

Of course, there’s a slightly darker side to all this. Assuming these ticket sales really were completely falsified, a number of small venues in the UK have just lost a night’s worth of income. Given the precarious situation UK venues already found themselves in So look up your local venue, see if they’ve had Threatin roll through recently, and if they have – or, better yet, even if they haven’t – go catch a show next week. Get yourself a couple of pints at the bar, while you’re at it. Let’s keep small venues safe from the threat of Threatin.

The post ‘Fake band’ Threatin just played a UK tour to… absolutely no-one appeared first on NME.


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