APPLE has been accused of “charging at least 20% more” for every product it launched this year – compared to last year’s lower prices.
It means that anyone with a gadget fan in the family will be forced to spend big money this Christmas to secure the hottest iDevices.
The 20% price hike claim was made in MacWorld, a specialist Apple publication that tracked how US prices have changed between 2017 and 2018.
The Sun has examined prices across seven key Apple products in the UK and found similar results.
And the 12.9-inch iPad Pro only cost £769 in 2017, but the new 2018 iPad Pro model starts at £969 – a 26% jump.
Here’s how prices tallied up for Apple products last year:
- iPhone 8 – £699
- iPad Pro 10.5 inch – £619
- iPad Pro 12.9 inch – £769
- Apple Watch Series 3 – £329
- Apple Watch Series 3 4G – £399
- Mac Mini – £399
- MacBook Air – £949
And here’s how much you’ll pay in 2018, with the percentage price rise included:
- iPhone XR – £749 (+7%)
- iPad Pro 11 inch – £769 (+24%)
- iPad Pro 12.9 inch – £969 (+26%)
- Apple Watch Series 4 – £399 (+21%)
- Apple Watch Series 4 4G – £499 (+25%)
- Mac Mini – £799 (+100%)
- MacBook Air – £1,199 (+26%)
That works out at an average rise of 32%, although it’s skewed slightly by the enormous Mac Mini price hike.
If you remove the Mac Mini, you end up with a 21.5% average rise, which will undoubtedly hurt the pockets of Brits this Christmas.
Apple’s roster of iPhones for 2018 was the most expensive ever, ranging from £749 right up to £1,449 for the iPhone XS – far higher than last year’s £1,149 top model.
So why the big price jump?
For the iPhone and iPad, more expensive components were used compared to last year’s models due to significant redesigns.
The £100 Apple Watch price hike is slightly harder to explain, although the screen size has increased – and a new ECG health sensor was added.
The Mac Mini received its first update since 2014, and contains significantly upgraded hardware compared to the old model.
And the MacBook Air underwent its first major redesign since 2013.
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The point is that many of Apple’s products have been significantly overhauled in 2018, which may partly explain the prices.
But it’s also very likely Apple is pushing prices up simply to see how much customers are willing to pay for its premium products.
Whatever the reason, rival phone makers are following Apple’s lead and jacking up prices – so next Christmas might be even costlier.
Do you think Apple gadgets are just too expensive now? Let us know in the comments!
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