AMAZON could soon be able to guess your favourite books, songs and movies.
The shopping giant has filed a patent that would allow its Alexa-powered smart speakers to analyse the searches you bark at it in a creepy new way.
The tool would let your Echo gadget guess the sorts of films, albums and more that you are into – and show you more of it.
It’s not clear what Amazon would do with this information, but it could be used to suggest products for you to buy via the Amazon marketplace.
It could also link to your Amazon prime or Amazon Music accounts, suggesting films, TV shows or songs for you to try.
Amazon said its patent “determines user interest in media content expressed through searches of verbal media content”.
This includes searches made via a new feature that would let you skip to your favourite part of a song, story or movie by quoting words or lyrics in that section.
Amazon added: “Examples of such media content may include movies, television shows, audio books, songs”, as well as “movie dialogue, television dialogue, audio book clips, song lyrics, and others.”
This information would be linked to your purchase history, download history, browse history, favourite media content, preferences, other data, including your mates on social media.
Amazon would then bung all of this together to help it figure out what kind of media content you’re into, and show you more of it.
TOP STORIES IN TECH
The idea is just a patent for now, and is not guaranteed to reach your Alexa device – certainly not any time soon.
An Amazon spokesperson said: “Like many companies, we file a number of forward-looking patent applications that explore the full possibilities of new technology.
“Patents take multiple years to receive and do not necessarily reflect current developments to products and services.”
What do you think of Amazon’s latest patent? Let us know in the comments!
Note from WSOE.Org : This content has been auto-generated from a syndicated feed.