The beloved ’80s jukebox musical “Rock of Ages” will make its return to Los Angeles in September with an all-new immersive theatrical and dining experience, curated by celebrity chef and restaurateur Todd English.
Matthew Weaver, producer of the Tony-, Emmy- and Grammy-nominated musical announced this week that the production will return to its L.A. roots, bringing all of its massive sing-along power ballads and foot-stomping rock anthems to The Bourbon Room, located at 6356 Hollywood Boulevard in Hollywood.
If the venue name sounds familiar, its because it’s also the fictitious club from the show. “Rock of Ages” will be presented in six weekly performances and each night, fans will be fully immersed in the musical experience as they sit in the middle of the action in The Bourbon Room.
The restaurant concept was conceived by English, who is offering patrons a full-service menu with upscale culinary creations, craft cocktails and wine. “Rock of Ages” kicks off on Sept. 10 with an open-ended run of shows every Wednesday-Sunday. A full schedule of show dates, ticket on-sale information and more will be available in the coming weeks at rockofageshollywood.com.
“Food as entertainment is something that has evolved during my career,” English said via a press release. “A night out for a meal has become like a ‘show’ if you will, and I am excited to be part of the Bourbon Room/’Rock of Ages’ project to expand on this idea with a new, innovative collaboration. Food as EATertainment.”
Since “Rock of Ages” started in the clubs before going on to becoming a long-running Broadway smash and a feature film, coming back to Hollywood is bringing the production back to where it started. The Bourbon Room is a customization 250-seat venue that will be officially dubbed The Bourbon Room and Rock of Ages Hollywood Theater and will also be open for non-theater guests who just want to come in for drinks and dinner on off-nights as well.
According to the press release, the venue will also be used for a variety of things when the show is dark including “Grammy parties, film screenings, live concert events, gallery openings, art installations, culinary events and more.” It will also include a mini stage for pop-up programming, weekend activity brunches and will be available for various space rental options.
“I am thrilled to bring ‘Rock of Ages’ back to Hollywood and deliver an exceptional experience that’s outrageously fun and like nothing else the city offers,” Weaver said via a press release. “Above all, we want people to have an unforgettable night, offering the highest level of hospitality and performances unparalleled by any other venue on the West Coast.”
The “Rock of Ages” production in Hollywood will be produced by Weaver as well as Tony-nominees Hillary Weaver and Janet Billing Rich, Academy Award-nominee Stacey Sher and multi-platinum producer Kerry Brown in participation with Brown’s company We Are Hear, a combination record label, publishing house, management and production company he co-founded with producer Linda Perry.
“We started We Are Here because we believe in music, we believe in community, and we believe in empowering artists,” Brown said via a press release. “In order to effect change, you need to look for partners that have the same beliefs. We want to create a unique model for future generation of creators. It’s super exciting to be working with a longtime colleague Janet Billig Rich, and we’re thrilled to collaborate with Matthew Weaver and Hillary Weaver on what we think will be a legendary project.”
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